The Catalyst
"I remember thinking there has to be a better way. A way we could all relive these moments."
That frustration of losing moments is where Pitchside AI was born. Dave had played casually for years before the game became a full obsession. But every great moment disappeared the second the final whistle blew. Goals. Saves. Howlers for the ages. Gone.
Dave is a marketing professional with a lifelong passion for football who, at 30, decided to stop waiting for someone else to build the tool he needed.
He taught himself enough AI and product development to shape the first version, then brought in technical collaborators, reviewed real match footage and tested the workflow with early sign-ups to turn the idea into a working private-beta product.
Company details
Professional footballers have access to detailed analysis and highlight review. Pitchside AI is being built to give grassroots players an accessible version of stats, highlights and player moments from footage they can record themselves.
AI analyses your match footage and assembles a personalised highlight reel automatically.
Goals, assists, key moments – tracked automatically for definitive proof of your performance.
Built for easy sharing after processing, with clips and player moments being tested during private beta.
From Sunday leagues to casual kickabouts – made for the millions who play for the love of the game.
Join 250+ early sign-ups who are done letting their best moments fade into memory.